JW (DE)
Jule Waibel is the creator of the unfolded universe, she is obsessed with pleated patterns and transforming structures.

The German designer is based in London and Berlin. Her namesake brand was established in 2014 after she graduated at the Royal College of Art London. In her studio she produces her unfolded products and works on commissions. Her work is represented in the field of product, interior, fashion, textile and space design.

Jule playfully combines objects, fashion, performance with a strong focus on geometric shapes, transformation and aesthetics. Her work is influenced by the geometry and simplicity of the Bauhaus. It adds emotion, surprise and humour, all sensations beyond the expected and predictable.

"I'm dreaming of an unfolded universe, a pleated planet. Everything should move, expand and contract – geometric playful shapes are dancing around the moon."

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